Trading education
Camelback Trading 2724
One 60-minute interview with founder Paul Asmar became 37 pieces of content: 13 videos, 12 images, 6 carousels and 6 caption screenshot sets.
Visit Camelback Trading 2724 →
The challenge
Paul Asmar spent decades as a NYSE market maker and created Camelback Trading 2724 to share what he has learned. Market structure, trade psychology and the realities of day trading are hard to explain, and he needed a way to teach them online without spending his days producing content.
The strategy
We sat down with Paul for one 60-minute interview and let him teach. From that single conversation we pulled the strongest ideas, from reading a balanced or imbalanced market to scalping, patience and working a full-time job while day trading. Each idea became short, clear content in the format that suits it best.
What we created
- 13 short vertical videos
- 12 images, from quote cards to cover graphics
- 6 swipeable carousels
- 6 caption screenshot sets
13 videos













12 images












6 carousels
Danger of deciding what the market should do · 6 slides






Make a living day trading · 7 slides







What does a balanced market look like · 6 slides






What does an imbalance market look like · 7 slides







Why price alone doesn't tell the whole story · 7 slides







Working a full-time job while day trading · 6 slides






6 caption screenshot sets
Common mistake new traders make · 2 screenshots


Get the odds in your favor · 2 screenshots


Make a living day trading · 4 screenshots




Reasons to make a trade · 1 screenshot

What is a scalper · 2 screenshots


Working a full-time job while day trading · 3 screenshots



Results
- 37 finished, on-brand pieces from a single 60-minute interview
- Topics from beginner mistakes to market profile, so there is something for traders at every stage
