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Insight Edge Media

Real estate advisors ยท Mount Pleasant, SC

Ludify Group

A 15-minute car ride with Lindsey Johnson became 24 pieces of content: 6 videos, 6 images, 6 carousels and 6 caption screenshots.

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Ludify Group video cover

The challenge

Lindsey Johnson knows Charleston real estate and has the stories to prove it, but stories told on the job rarely become content. He needed a way to share his experience and personality without carving out hours to plan, film and edit.

The strategy

We kept it casual. One 15-minute car ride, one interview, no script. We asked about his experience, his lessons and the stories behind them, then pulled six distinct topics from the conversation and built each one out in four formats.

What we created

  • 6 short vertical videos
  • 6 quote images
  • 6 swipeable carousels
  • 6 caption screenshots

Story 1 of 6

Being a good communicator gets deals done

Video

Video cover: Being a good communicator gets deals done

Image

Quote image: Being a good communicator gets deals done

Carousel · 7 slides

Being a good communicator gets deals done, carousel slide 1Being a good communicator gets deals done, carousel slide 2Being a good communicator gets deals done, carousel slide 3Being a good communicator gets deals done, carousel slide 4Being a good communicator gets deals done, carousel slide 5Being a good communicator gets deals done, carousel slide 6Being a good communicator gets deals done, carousel slide 7

Caption screenshots · 3

Being a good communicator gets deals done, caption screenshot 1Being a good communicator gets deals done, caption screenshot 2Being a good communicator gets deals done, caption screenshot 3

Story 2 of 6

Don't subdivide someone else's land

Video

Video cover: Don't subdivide someone else's land

Image

Quote image: Don't subdivide someone else's land

Carousel · 8 slides

Don't subdivide someone else's land, carousel slide 1Don't subdivide someone else's land, carousel slide 2Don't subdivide someone else's land, carousel slide 3Don't subdivide someone else's land, carousel slide 4Don't subdivide someone else's land, carousel slide 5Don't subdivide someone else's land, carousel slide 6Don't subdivide someone else's land, carousel slide 7Don't subdivide someone else's land, carousel slide 8

Caption screenshots · 5

Don't subdivide someone else's land, caption screenshot 1Don't subdivide someone else's land, caption screenshot 2Don't subdivide someone else's land, caption screenshot 3Don't subdivide someone else's land, caption screenshot 4Don't subdivide someone else's land, caption screenshot 5

Story 3 of 6

Don't take your eye off the ball

Video

Video cover: Don't take your eye off the ball

Image

Quote image: Don't take your eye off the ball

Carousel · 7 slides

Don't take your eye off the ball, carousel slide 1Don't take your eye off the ball, carousel slide 2Don't take your eye off the ball, carousel slide 3Don't take your eye off the ball, carousel slide 4Don't take your eye off the ball, carousel slide 5Don't take your eye off the ball, carousel slide 6Don't take your eye off the ball, carousel slide 7

Caption screenshots · 5

Don't take your eye off the ball, caption screenshot 1Don't take your eye off the ball, caption screenshot 2Don't take your eye off the ball, caption screenshot 3Don't take your eye off the ball, caption screenshot 4Don't take your eye off the ball, caption screenshot 5

Story 4 of 6

Fall 2026 market update for Charleston

Video

Video cover: Fall 2026 market update for Charleston

Image

Quote image: Fall 2026 market update for Charleston

Carousel · 7 slides

Fall 2026 market update for Charleston, carousel slide 1Fall 2026 market update for Charleston, carousel slide 2Fall 2026 market update for Charleston, carousel slide 3Fall 2026 market update for Charleston, carousel slide 4Fall 2026 market update for Charleston, carousel slide 5Fall 2026 market update for Charleston, carousel slide 6Fall 2026 market update for Charleston, carousel slide 7

Caption screenshots · 5

Fall 2026 market update for Charleston, caption screenshot 1Fall 2026 market update for Charleston, caption screenshot 2Fall 2026 market update for Charleston, caption screenshot 3Fall 2026 market update for Charleston, caption screenshot 4Fall 2026 market update for Charleston, caption screenshot 5

Story 5 of 6

How you treat people matters

Video

Video cover: How you treat people matters

Image

Quote image: How you treat people matters

Carousel · 6 slides

How you treat people matters, carousel slide 1How you treat people matters, carousel slide 2How you treat people matters, carousel slide 3How you treat people matters, carousel slide 4How you treat people matters, carousel slide 5How you treat people matters, carousel slide 6

Caption screenshots · 3

How you treat people matters, caption screenshot 1How you treat people matters, caption screenshot 2How you treat people matters, caption screenshot 3

Story 6 of 6

Never miss 2 days in a row

Video

Video cover: Never miss 2 days in a row

Image

Quote image: Never miss 2 days in a row

Carousel · 7 slides

Never miss 2 days in a row, carousel slide 1Never miss 2 days in a row, carousel slide 2Never miss 2 days in a row, carousel slide 3Never miss 2 days in a row, carousel slide 4Never miss 2 days in a row, carousel slide 5Never miss 2 days in a row, carousel slide 6Never miss 2 days in a row, carousel slide 7

Caption screenshots · 2

Never miss 2 days in a row, caption screenshot 1Never miss 2 days in a row, caption screenshot 2

Results

  • 24 finished, on-brand pieces from a single 15-minute conversation
  • 6 topics, each told four ways, so one story can reach people in whichever format they scroll

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